All posts tagged shopoutsidethebox

Don't box us in! Image of boy and girl in pink and blue boxes.

Let’s shop outside the box this Christmas

Toy marketing can make choosing gifts by gender seem like a safe choice, but kids deserve better. This Christmas we’re encouraging shoppers to reject ‘toys for boys’ and ‘toys for girls’ and shop outside the pink and blue boxes. Read more…

Don't box us in! Image of boy and girl in pink and blue boxes.

Help spread the #shopoutsidethebox message

This Christmas, we’re asking shoppers to shop outside the pink and blue boxes the toy industry creates for girls and boys, and let toys be toys! Can you help us get the message out?

We want to push our #shopoutsidethebox message far and wide, and encourage toy buyers to think about gifts that go beyond narrow gender stereotypes. There’s nothing wrong with choosing doll for a girl that would like one, or a car for a boy who would enjoy playing with it, but children’s tastes are more diverse and more interesting than the toy industry would have us believe. Read more…