All posts tagged signage

ASDA11

Asda – why are you still using ‘boys’ and ‘girls’ signs?

In the three years that Let Toys Be Toys has been up and running we’ve had an overwhelmingly positive response from retailers. Fourteen major UK retailers, including Tesco and Sainsbury’s, have engaged positively with us and have agreed to remove ‘Girl’ and ‘Boy’ signs from toy aisles. Asda however, has yet to respond.

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Sainsbury’s agrees that ‘toys should be toys’

We’re really pleased to hear from Sainsbury’s that they agree with the direction of the Let Toys Be Toys campaign, and that ‘Boys’ and ‘Girls’ signage in stores is already being phased out.

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