All posts tagged Success stories

Online retailers less sexist this Christmas

Our survey of online stores shows ’Girls’ and ’Boys’ navigation options are falling out of favour.

In November Let Toys Be Toys campaigners reviewed online stores to see how many of them encourage shoppers to use gender to help them choose toys and books for children.

Just over half the sites we looked at showcased toys without using gender signposting, and, compared with our 2012 survey, the proportion offering ‘Boys’ and ‘Girls’ options has declined by 46%. Household names including Tesco, Asda, Boots, M&S, Sainsbury’s, Hamley’s, Ocado and Selfridges have dropped gendered navigation or filters during this time. Read more…

Ladybird Favourite Fairy Tales for Girls, Favourite Stories for Boys

Ladybird Books – no more ‘girls’ or ‘boys’ books

Ladybird Books have confirmed they won’t be publishing any more ‘girls’ or ‘boys’ books, bringing the total of publishers who have said they will Let Books Be Books to seven.  Read more…

More publishers agree to Let Books Be Books

We’re really pleased that Dorling Kindersley, Miles Kelly Books and Chad Valley have all told us that they will not be publishing new titles labelled ‘boys’ or ‘girls’.

Read more…

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

Paperchase_GirlsBoysActivity

Paperchase to withdraw gendered activity books

We’re really pleased that high-street stationer Paperchase has announced it will be withdrawing its ‘Boys Activity Pad’ and ‘Girls Activity Pad’ sets following the summer sale, following customer feedback. Read more…

Usborne confirms – no more books ‘for boys’ or ‘for girls’

We’re really happy that award-winning children’s publisher Usborne Books have confirmed to us their decision to stop producing books with ‘for girls’ or ‘for boys’ in the title.

Usborne were the first publisher to respond positively to the #LetBooksBeBooks campaign, telling Guardian Books on 7 March that they took feedback on the gender-specific titles very seriously, and had no plans to produce any new gender-specific titles.  Read more…

Center Parcs signage

CenterParcs toyshops drop ‘just’ boys and girls signs

Following contact from Let Toys Be Toys and our supporters, Center Parcs have confirmed that ‘Just boys’ and ‘Just girls’ no longer appear on toy shelves in the toy shops in their resorts. Read more…

  • Boots_Before_580Before: Science and construction toys under 'gifts for boys' at Boots in 2012
  • Boots_After_580After: Signs replaced by 'gifts for children' in May 2013.
  • Debenhams_before_580Before: Debenhams told us that 'Boys' and 'Girls' signs made it easier for shoppers. (Croydon, June 2013, tweeted by @sillyna)
  • Debenhams_After_580After: In October 2013 Debenhams announced the would change toy departments with inclusive colours and thematic shelving. (Cork, November 2013)
  • Entertainer_before_580Before: The Entertainer toy chain organised all their stores into 'boys' and 'girls' sections.
  • Entertainer_After_580After: From 2013 the Entertainer's new store decor organises by theme, and includes pictures of girls and boys.
  • Fenwick_Before_580Before: Toys organised separately at Fenwick in Newcastle early in 2013.
  • Fenwick_After_580After: : Organised by theme by November 2013
  • Hobbycraft_Before_580Before: Craft kits for girls at Hobbycraft in March. (Reading, March 2013)
  • Hobbycraft-art-580After: Great, inclusive signs, organising by theme and activity, and new inclusive own-brand ranges. (Reading, June 2013)
  • M&S_Before_580Before: Science toys, watches, pens and animals labelled as 'Boys stuff' at M&S, while all the craft materials were branded 'Lil' Miss Arty'. (Cardiff, September 2013)
  • M&S_crafts_Dec13-580After: Marks and Spencer have said that all their toy ranges will be gender-neutral by the Spring, like this colourful new art and craft range.
  • Morrisons_@seany85_GuiseleyBefore: Morrison's told us in July that they would be removing these 'Girls' toys' and 'Boys Toys' signs from stores. (Guiseley, November 2013, supplied by @seany85)
  • Morrisons_Bolton_@JoshHapleAfter: The old signs are still up in many stores. Some branches now have these signs. We don't think this is much of an improvement. (Bolton, November 2013, supplied by @JoshHapless)
  • Next_Before_580Before: All toys were labelled as 'boys' in Next at Christmas 2012. (Cardiff, December 2012)
  • Next_After_580After: A more inclusive Toy Shop at Next this year. (Cardiff, December 2013)
  • TKMaxx_before_580Before: 'Boys' and 'girls' signs and shelf-edge labelling at TKMaxx.
  • TKMaxx_After_580After: Toys organised by theme and type.
  • Wilkinson_Before_580Before: 'Girls' and 'boys' toys signs at Wilkinson in 2012.
  • Wilkinson_After_580After: New signs, and also home-play toys in gender neutral colours with photos of girls and boys on the packaging at Wilkinson this year.

Before and after – see how toy stores have changed this year

This Christmas, far fewer toys are displayed under ‘boys’ and ‘girls’ signs, we’re happy to say. Take a look at some of the changes and read more about what retailers have committed to do.

Press Release: Debenhams drops “girls” and “boys” signs after pressure from Let Toys Be Toys

High street chain Debenhams this week announced it would be removing all “girls” and “boys” signage from their toy departments. The statement comes after a sustained campaign Read more…

Debenhams to Drop “Boys” and “Girls” Signs

boys sign debenhamsWe’re celebrating tonight as Debenhams have agreed to remove all ‘boys’ and ‘girls’ signs from their toy sections. Read more…