success story

10th January 2014
Center Parcs signage

CenterParcs toyshops drop ‘just’ boys and girls signs

Following contact from Let Toys Be Toys and our supporters, Center Parcs have confirmed that ‘Just boys’ and ‘Just girls’ no longer appear on toy shelves […]
15th December 2013

High street stores are less sexist this Christmas

Our survey reveals that gender-based toy marketing is falling out of favour in toy stores, with significantly fewer ‘girls’ and ‘boys’ signs in toy shops this […]
4th September 2013

Toys “R” Us agrees to drop ‘boys’ and ‘girls’ toy labelling

Press Release Toy retail giant Toys “R” Us today committed to being more inclusive it its marketing of toys to girls and boys. This announcement follows […]
9th August 2013

Sainsbury’s agrees that ‘toys should be toys’

We’re really pleased to hear from Sainsbury’s that they agree with the direction of the Let Toys Be Toys campaign, and that ‘Boys’ and ‘Girls’ signage […]
17th June 2013

Tesco commit to let toys be toys

Supermarket giant Tesco announced via Twitter that they’re doing the right thing, and removing gender signs from their website, and from all stores.
12th June 2013

The Entertainer to take down gendered signage by Xmas 2013

After meeting today with senior management from The Entertainer, Let Toys Be Toys can announce that the major UK toy retailer has committed to take down the […]
8th May 2013

Tesco backs down over ‘boys’ chemistry set

The giant supermarket retailer blamed sexist signposting of toys on “consumer research” but finally promised to review the way they categorize their toys, after pressure from […]
7th May 2013

Boots agree to let toys be toys in store

High-street retailer Boots has agreed to take down ‘girls toys’ and ‘boys toys’ signs in their stores after pressure from consumers including Let Toys Be Toys […]