All posts tagged success story

Center Parcs signage

CenterParcs toyshops drop ‘just’ boys and girls signs

Following contact from Let Toys Be Toys and our supporters, Center Parcs have confirmed that ‘Just boys’ and ‘Just girls’ no longer appear on toy shelves in the toy shops in their resorts. Read more…

After: In October 2013 Debenhams announced the would change toy departments with inclusive colours and thematic shelving.  (Cork, November 2013)

High street stores are less sexist this Christmas

Our survey reveals that gender-based toy marketing is falling out of favour in toy stores, with significantly fewer ‘girls’ and ‘boys’ signs in toy shops this Christmas.

In November, Let Toys Be Toys mystery shoppers across the UK and Ireland took part in a survey in designed to gauge the impact of the campaign.

The results are good news: the percentage of shops using ‘girls’ and ‘boys’ signs has reduced by 60% compared with when the campaign began last Christmas, dropping from half of all shops a year ago to just a fifth today. Read more…

Toys “R” Us agrees to drop ‘boys’ and ‘girls’ toy labelling

Press Release

Toy retail giant Toys “R” Us today committed to being more inclusive it its marketing of toys to girls and boys. This announcement follows a meeting on Friday between Toys “R” Us UK board members and Let Toys Be Toys, Read more…

Sainsbury’s agrees that ‘toys should be toys’

We’re really pleased to hear from Sainsbury’s that they agree with the direction of the Let Toys Be Toys campaign, and that ‘Boys’ and ‘Girls’ signage in stores is already being phased out.

Read more…

Tesco commit to let toys be toys

Supermarket giant Tesco announced via Twitter that they’re doing the right thing, and removing gender signs from their website, and from all stores. Read more…

Ent_Amersham_arts_580

The Entertainer to take down gendered signage by Xmas 2013

After meeting today with senior management from The Entertainer, Let Toys Be Toys can announce that the major UK toy retailer has committed to take down the in-store signage which currently categorises toys according to gender.

Read more…

Tesco backs down over ‘boys’ chemistry set

The giant supermarket retailer blamed sexist signposting of toys on “consumer research” but finally promised to review the way they categorize their toys, after pressure from Let Toys Be Toys supporters.

Read more…

Boots agree to let toys be toys in store

High-street retailer Boots has agreed to take down ‘girls toys’ and ‘boys toys’ signs in their stores after pressure from consumers including Let Toys Be Toys campaigners. Read more…