All posts tagged survey

Girls and Boys toy labels on the way out – survey results

Our survey of toy stores and websites has found ‘girls toys’ and ‘boys toys’ signs and website navigation options are on the way out. But what more do retailers need to do to allow children to choose their interests for themselves?

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Toy shelves - Lego Friends building sets under a 'Fashion and dolls' sign

Help Let Toys Be Toys – take our 2016 shopping survey

Which toy retailers are letting toys be toys? Help us find out!

Take our toy shop survey Read more…

'Girls' Toys' and 'Boys Toys'at Morrisons in Guiseley

Morrisons – most gendered toy retailer

Despite a promise last year to change their toy signage Morrisons came out of our pre-Christmas survey as the worst culprit for using gender to sell toys.

We’ve written to Morrisons, asking them to reconsider their toy signs.
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High street stores are less sexist this Christmas

Our survey reveals that gender-based toy marketing is falling out of favour in toy stores, with significantly fewer ‘girls’ and ‘boys’ signs in toy shops this Christmas.

In November, Let Toys Be Toys mystery shoppers across the UK and Ireland took part in a survey in designed to gauge the impact of the campaign.

The results are good news: the percentage of shops using ‘girls’ and ‘boys’ signs has reduced by 60% compared with when the campaign began last Christmas, dropping from half of all shops a year ago to just a fifth today. Read more…

PRESS RELEASE Survey results: high street stores are less sexist this Christmas after Let Toys Be Toys campaign

For Immediate release

A survey by campaign group Let Toys Be Toys shows ’girls’ and ’boys’ signs are falling out of favour in toy stores. Read more…