All posts tagged toys

Raising children without gender stereotypes

By Dr Finn Mackay, Senior Lecturer in Sociology at the University of the West of England

You can now download, display and consult your very own guide to raising children without gender stereotypes, all in an A3 poster! The 20 tips introduced on the poster are a summary of a much longer article and they will hopefully be useful, practical, informative and probably provocative, for parents and educators alike. The tips are only a beginning, and they are intended to start reflection and discussion: everyone could probably add their own to the list.

What?

Firstly, let’s start at the beginning, what sort of stereotypes are we talking about? Anyone with children in their lives, perhaps especially young children, cannot have failed to notice gender stereotyping: in children’s clothes; in children’s toys; in leisure activities aimed at children; in children’s programmes on TV… basically, everywhere. Read more…

David as Santa

Santa’s end of year review

David Kinnaird has been a professional Santa in Scotland for over 20 years. Here he reflects on how children’s toy choices have been changing in the last few years.

I’ve spent two decades ‘Behind the Beard’ – performing as and training Santas for sites around the UK. One of the first things I seek to instil in those entering the National Elf Service is that there is one question they simply Do Not Ask of the tiny travellers passing through their grottoes.

“What do you want for Christmas?”

Read more…

There are just toys…

buzz

Four women holding up a large card reading 'Science Toy Award'

LTBT helps pick Science Toy Award 2016 finalists

We were thrilled to be asked to help judge the inaugural Science Toy Award – science writer, physicist and campaigner Laurie Winkless reports back on the tough job… and the shortlist of great toys that spark science learning.

Read more…

Girl and boy with giant construction bricks

Science toys – which toys really spark science learning?

Play is how children learn about the world, so the toys on offer to them really matter. This British Science Week, science educator Wendy Sadler looks at how toys can help develop the scientists and engineers of the future, and offers some ideas of what to look for. Read more…

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

ELC kitchen

10 great toy ovens for boys and girls

Kitchens make wonderful toys; pretend play of all types stokes the imagination, is brilliant fun and great for children’s development.

Some shops seem to think cooking is not for boys however, and that girls must have pink at all times. Escape the stereotypes with our quick guide to great toy kitchens

Read more…

Caroline Lucas MP with toyshop owner Peter and Let Toys Be Toys campaigners.

‘We owe our children that chance…’

Caroline Lucas, MP for Brighton Pavilion came down to meet Let Toys Be Toys campaigners at Whirligig, one of the first toyshops to be awarded the Let Toys Be Toys Toymark for their inclusive marketing approach. She explains why she supports the campaign.  Read more…

Hands playing with brightly coloured toy cars and aeroplanes

“That’s for girls and that’s for boys”

Are children really affected by gender stereotypes?  Tricia Lowther looks at how kids take in the ‘gender rules’.

The vast fortune spent on marketing toys to children has no effect, and there’s no such thing as peer pressure. At least that’s what some critics of Let Toys Be Toys suggest when they say that children will choose to play with whatever they like and aren’t affected by signs in shops, adverts or packaging.  Read more…

Plate with paints and finger painting Photo by Mark Baylor

Toys and learning

In education, it’s recognised that children need access to a range of play opportunities to support their development. Early Years practitioner Leanne Shaw looks at how toys support learning through play, and why it’s important that boys’ and girls’ choices aren’t restricted. Read more…