All posts tagged toys

Packaging for Mattel Creatable World dolls, showing the doll with a range of hairstyles and outfits.

Creatable World – is this the doll we’ve been waiting for?

Toy giant Mattel is launching a new range of dolls designed and marketed to appeal to boys and girls alike. Let Toys Be Toys campaigner Megan Perryman and her children take a look – has a major manufacturer really dared to rewrite the toy marketing script?

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Gendered marketing and the environment: more consumption, more resources, more waste, more pollution, more CO2

Toys, gender stereotypes, and our planet

There are a great many ways in which toys have an impact on the environment, but could the end of gender-stereotyped toy marketing be a helpful factor in the process of preserving our planet? For World Environment Day, Tricia Lowther looks at the connections between boy/girl toy marketing and environmental responsibility.

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Football fun – Let Toys Be Toys Gift Guide

The excitement around the Women’s World Cup shows that football fun isn’t just for boys. Check out some great toys and books that footy fans – both girls and boys – will love. Link to the BBC Sport 2019 Wall Chart also included below!

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Great gifts to foster STEM skills – Let Toys Be Toys gift guide

As well as being fun, STEM (Science, Technology, Engineering and Maths) toys and books are a great way to build skills such as problem solving, spatial awareness and critical thinking.

We’ve chosen a range of toys and books to help curious children everywhere develop an interest in science and discovery.

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Raising children without gender stereotypes

By Dr Finn Mackay, Senior Lecturer in Sociology at the University of the West of England

You can now download, display and consult your very own guide to raising children without gender stereotypes, all in an A3 poster! The 20 tips introduced on the poster are a summary of a much longer article and they will hopefully be useful, practical, informative and probably provocative, for parents and educators alike. The tips are only a beginning, and they are intended to start reflection and discussion: everyone could probably add their own to the list.

What?

Firstly, let’s start at the beginning, what sort of stereotypes are we talking about? Anyone with children in their lives, perhaps especially young children, cannot have failed to notice gender stereotyping: in children’s clothes; in children’s toys; in leisure activities aimed at children; in children’s programmes on TV… basically, everywhere. Read more…

David as Santa

Santa’s end of year review

David Kinnaird has been a professional Santa in Scotland for over 20 years. Here he reflects on how children’s toy choices have been changing in the last few years.

I’ve spent two decades ‘Behind the Beard’ – performing as and training Santas for sites around the UK. One of the first things I seek to instil in those entering the National Elf Service is that there is one question they simply Do Not Ask of the tiny travellers passing through their grottoes.

“What do you want for Christmas?”

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There are just toys…

buzz

Four women holding up a large card reading 'Science Toy Award'

LTBT helps pick Science Toy Award 2016 finalists

We were thrilled to be asked to help judge the inaugural Science Toy Award – science writer, physicist and campaigner Laurie Winkless reports back on the tough job… and the shortlist of great toys that spark science learning.

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Girl and boy with giant construction bricks

Science toys – which toys really spark science learning?

Play is how children learn about the world, so the toys on offer to them really matter. This British Science Week, science educator Wendy Sadler looks at how toys can help develop the scientists and engineers of the future, and offers some ideas of what to look for. Read more…

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…