All posts tagged toys

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

Parliamentary debate on toys and gender

toys gender stereotypes marketing advertising retailers manufacturers debate

Let Toys Be Toys were delighted to see the gender-specific marketing of toys debated in Parliament last week, tabled by Chi Onwurah, MP for Central Newcastle and Cabinet Office Shadow Minister.

It was great to see the campaign mentioned several times, and MPs from the three main parties expressing support for our aims. Read more…

ELC kitchen

10 great toy ovens for boys and girls

Kitchens make wonderful toys; pretend play of all types stokes the imagination, is brilliant fun and great for children’s development.

Some shops seem to think cooking is not for boys however, and that girls must have pink at all times. Escape the stereotypes with our quick guide to great toy kitchens

Read more…

Caroline Lucas MP with toyshop owner Peter and Let Toys Be Toys campaigners.

‘We owe our children that chance…’

Caroline Lucas, MP for Brighton Pavilion came down to meet Let Toys Be Toys campaigners at Whirligig, one of the first toyshops to be awarded the Let Toys Be Toys Toymark for their inclusive marketing approach. She explains why she supports the campaign.  Read more…

Hands playing with brightly coloured toy cars and aeroplanes

“That’s for girls and that’s for boys”

Are children really affected by gender stereotypes?  Tricia Lowther looks at how kids take in the ‘gender rules’.

The vast fortune spent on marketing toys to children has no effect, and there’s no such thing as peer pressure. At least that’s what some critics of Let Toys Be Toys suggest when they say that children will choose to play with whatever they like and aren’t affected by signs in shops, adverts or packaging.  Read more…

Plate with paints and finger painting Photo by Mark Baylor

Toys and learning

In education, it’s recognised that children need access to a range of play opportunities to support their development. Early Years practitioner Leanne Shaw looks at how toys support learning through play, and why it’s important that boys’ and girls’ choices aren’t restricted. Read more…

Focus on… Petit Chou

Petit Chou is an independent toy shop nestled away in the peaceful St Christopher’s Place area, just a stone’s thrown away from the crowded department stores on London’s Oxford Street. Read more…

Father's Day cards - Grant Bierman - http://www.flickr.com/photos/joe_chaos/

Father’s Day – Whose day is it anyway?

Father’s Day – a chance to trot out a few more tired stereotypes, or a chance to do something differently? Graham Paul reflects.

Read more…