All posts tagged website

Fashion dolls - new signage in Toys R Us

Toys R Us drops ‘boys’ and ‘girls’ categories from UK website

We’re delighted to see the end of ‘boys’ and ‘girls’ categories in the major retailer’s online store, as well as clearer, inclusive signage in stores.

Back in 2013 Let Toys Be Toys met with Toys R Us to discuss concerns about the gendered way in which toys were being marketed. At that meeting Toys R Us committed to replacing gendered signage in its stores and producing more inclusive catalogues. They also promised to look further into whether they could make changes to their web categories and consider how products are grouped in store. It’s great to see the results of those discussions now online, and in stores.  Read more…

Response from John Lewis

John Lewis have responded to our letter querying their use of boys and girls categories on their website.

We’re disappointed that they are committed to using gender filters that maintain the notion of ‘boys’ and ‘girls’ toys. Read more…

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Letter to John Lewis

We’re pleased to see toy departments in John Lewis that offer toys to girls and boys without signposts that tell them which they are supposed to like, so we’re surprised that online shoppers are directed to very different options for boys and girls. Read more…

Sainsbury’s agrees that ‘toys should be toys’

We’re really pleased to hear from Sainsbury’s that they agree with the direction of the Let Toys Be Toys campaign, and that ‘Boys’ and ‘Girls’ signage in stores is already being phased out.

Read more…

Tesco commit to let toys be toys

Supermarket giant Tesco announced via Twitter that they’re doing the right thing, and removing gender signs from their website, and from all stores. Read more…