All posts tagged websites

Online retailers less sexist this Christmas

Our survey of online stores shows ’Girls’ and ’Boys’ navigation options are falling out of favour.

In November Let Toys Be Toys campaigners reviewed online stores to see how many of them encourage shoppers to use gender to help them choose toys and books for children.

Just over half the sites we looked at showcased toys without using gender signposting, and, compared with our 2012 survey, the proportion offering ‘Boys’ and ‘Girls’ options has declined by 46%. Household names including Tesco, Asda, Boots, M&S, Sainsbury’s, Hamley’s, Ocado and Selfridges have dropped gendered navigation or filters during this time. Read more…