We’re pleased to see more gender-inclusive pictures in the new Toys R Us Christmas catalogue – take a look.
Back in August we met with Toys R Us Directors who were very supportive of what we’re trying to do, and made some commitments to marketing toys in a way that is welcoming to both boys and girls. Although it will take them a while to change their store signs, they did promise to make their Christmas catalogue more inclusive.
Take a look (above) at some of the images taken from the catalogue showing boys and girls enjoying a wide range of different kinds of toys, and playing together, just like they do in real life.
There’s still a way to go but we’re really pleased with this positive first step and look forward to working more with them in 2014.